American popular coffee chain store, Starbucks opened their world's largest store in Shanghai. It highlights the coffee company’s unexpected success in the country, which is now its second-largest market with more than 3,000 stores.
Starbucks named their Shanghai mega store as Reserve Roastery which is half the size of a football pitch, approximately 30,000 sq ft and twice the size of the Seattle Roastery.
This outlet also have a 27m coffee bar, was handcrafted by a Chinese artist, which is the Starbucks' longest in the world. Looking from above the sky, this multi-million dollar building looks like a giant coffee bean!
Starbucks say the store's maximum capacity will run between 1,000 to 1,200 customers at a time, some of them sitting on the 500 or so chairs available.
However these are no ordinary chairs. The specially designed, beautifully finished pieces were handmade by Chinese craftsmen and will eventually be available to purchase.
There's also a coffee library and the option of three "tasting journeys" to highlight the roastery's food and beverage offerings.
Starbucks is also touting its first in-store augmented reality (AR) experience, partnered with Chinese e-commerce giant Alibaba. Using Taobao app, when customers walk in they are even given an "exploration guide," which doubles as a map.
This Shanghai store will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. The outlet also doesn't only serve up coffee, there is also a tea bar as well as a baked goods section where items are made onsite daily. Also. Shanghai's Reserve Roastery sells beer and wine, including a craft beer made from Kenya, Colombia and Guatemala coffees.